Monday, November 3, 2008

Expectations of your readers

Tuesdays with Tiffany
By Tiffany Colter

You have a certain expectation when you read this blog, don't you? I am a writing career coach who teaches on craft, marketing and the writer's life.

If I suddenly wrote a blog that told you how to make a pumpkin pie you might find it interesting...but it wouldn't reach your expectations.

If you paid money to hear me speak and instead of teaching on ways to grow as a writer I told you about my flight, how they lost my luggage and the shuttle to the hotel-would you leave satisfied?

The same is true for your readers. When they read your book they have a certain expectation of your level of craft, the topic, genre and tone. The more books you write, the stronger that expectation. Your readers will feel betrayed if you don't meet expectations.

Likewise, don't build up expectations for a heart stopping thriller when you're going to write a literary novel.

Knowing your reader, setting expectations and delivering on those promises will help build loyal readers who will market future books for you with their recommendations.

Your Coach for the Journey, Tiffany Colter

Tiffany Colter is a writer, speaker and writing career coach who works with beginner to published writers. She can be reached through her website at
Learn more about Tiffany's Marketing techniques on her main blog.
Read Tiffany's award winning manuscript "A Face in the Shadow" on her fiction blog.

1 comment:

Molly Noble Bull said...

Good article, Tiff. I would love to hear you speak sometime.