by Molly Noble Bull
Do you spend a lot of time marketing your books to fellow writers? If so, maybe you should consider another strategy and another group of readers. Writers are interested in selling their novels, not buying new books. Besides, they can get plenty of free books by visiting various blogs and entering contests.
So, to whom should you pitch your books?
I think the list should include Christian women of all ages and moms who home school. I suggest creating a blog that would be of interest to these Christian women and be as different as possible from other blogs out there. In other words, find a unique niche.
I would start with your hobbies. What do you like to do when you are not reading or writing? Let's say you like to knit and are really good at it. You might create a blog for knitters.
Maybe you could call your blog
Knitting R Us.
(Below is an example of what you might post as the first lines of that blog.)
Can you knit one, pearl two and read a book at the same time? If so, this is the blog for you.
See what I mean?
Some writers might actually like to knit—either that or have a grandmother who does. So you would use this same pitch when promoting your blog to them as to readers and get Google or other search engines to promote your blog so that knitters from everywhere will read your info on knitting and perhaps buy you book.
Yep. You should also promote your book at your knitting blog but over to one side. The primary focus of your blog should be knitting. But your books should be plainly displayed as well.
Perhaps your blog readers will think that since they like your ideas on knitting, they might also like your books.
Happy writing and knitting—or whatever it is that you do.